In the News
WAVES May/June 2008
You can rack up savings when the time is wrong
By Kristen Green, Globe Correspondent | March 23, 2006
You're a what? Image consultant
The U.S. Department of Labor, Bureau of Labor Statistics, Occupational Outlook Quarterly (OOQ) considered Lori Johnson’s image consulting business to be “interesting and unusual”, worthy of an article in their Fall 2005 publication.
Corporate Comfortable: Dress Up or Down for Success
As seen in Massachusetts WIT: Women, Insights, Technology SPECTRUMS, May 2004
The business wardrobe is moving away from casual and back to a more a professional look, and "corporate comfortable" is the new direction in professional appearance. What do I mean by corporate comfortable? I will share some secrets about how we can look professional and feel comfortable at the same time.
Member Spotlight: Lori Johnson - Queen of Style
Wellesley Chamber of Commerce, Women’s Business Network, January 2003 By Deborah Cole, SUCCESS UNLIMITED
In talking with Lori Johnson, personal image consultant, I was immediately struck by two things: her intuitive sense of style and her ability to read people quickly and understand their needs. As she stated to me, one of her goals has always been "to help people feel good about themselves, to build their confidence and self-esteem." This attitude is clearly conveyed to her clients, as seen in the many testimonials on her Web site.
Lori has been the owner of her business, Your Best Image, for over 10 years. Her clientele is approximately 1/3 men and 2/3 women. These are usually people in some kind of transition who want to maximize their image for professional and/or personal reasons.
Some of the reasons clients contact Lori are: they are too busy, or hate to shop; they don¹t know how to co-ordinate their wardrobe; their new position requires a wardrobe change; they are preparing for a special event and want to look their best; or they are recent college graduates who need a new look for their career. Sometimes, the reasons are purely personal, such as someone who is recently divorced and wants a "fresh start" in their personal image to help them feel confident re-entering the dating scene.
Lori starts a client relationship with an interview of about an hour. She asks the client about their personal and professional goals, what their expectations are, how much time they want to spend on their appearance, and what their budget is. She also asks about their "wardrobe personality," what type of "look" they like. This is one area in which her intuitiveness and ability to size up the client is a real talent. In looking at her Web site, the results are clear. The site features "before and after" pictures of some of her clients, and the results are stunning.
In addition to wardrobe makeovers and personal shopping, Lori also does makeup makeovers. She does color analysis and teaches people how to co-ordinate makeup and clothing with a person's skin coloring. She loves working with color and takes an artistic approach to each client. She also helps to maximize positive features and minimize the negative, in terms each individual¹s features and body type.
It was a pleasure to interview Lori for this article. She is a lively, talented professional, as well as a "psychologist" in terms of helping people build confidence in their image and overcome obstacles to looking and feeling their best. As she so eloquently expressed, "Everyone is beautiful and has potential. I just show them what it is." This is clearly a key to Lori's tremendous success as an image and makeover consultant.
Dress for Success
By Jessica Roeber, The Patriot Ledger, August 11, 1998
Sengil Nganda InKiala has his ensemble critiqued by Lori Johnson of Your Best Image in Randolph.
Volunteers teach mentally and physically disables adults how to dress professionally.
Some had an exquisite fashion sense. Others desperately needed help. All were disabled. And all came together to focus on improving the impression that their attire makes on potential employers.
About 48 adults with a variety of physical and mental disabilities participated in the Dress for Success Seminar yesterday at city hall.
The event was sponsored by the Massachusetts Rehabilitation Commission and by LeapFrog, a Natick-based organization that helps disabled people find jobs with major corporations.
Presentations included a mini-fashion show and workshops on matching colors, dressing well on a limited budget, makeup and accessory tips, and the importance of personal attitude and confidence.
During one workshop, volunteers came forward so panelists could critique their attire.
"This is for people who are missing the final link to finding a job," said Ellen Shaw Peterson, a counselor for Mass. Rehab.
"Through this seminar they will learn how to blend in with their environment and build their self-esteem and self-confidence."
"A lot of these people are really talented," said Meryl Sumner, another counselor at Mass. Rehab. Linda Panarelli, an image consultant from the Image Connection in Quincy, taught participants how to develop a core wardrobe with a limited budget.
This was her first time on such a panel. "I did it because of the Oprah Winfrey Show. I wanted to help people," she said.
Barbara Harris of Leap Frog ran the event, while local businesses donated food, discount coupons, clothing and their employees' time.
Businesswomen Find Success on the South Shore. Waves, SSCC
The January profiles prove the South Shore’s economic climate is conducive to female owned and managed businesses. Whether it is a family business or an entrepreneurial venture, several women in the region have made their mark in a particular industry. Here, they tell us about their success and outlook for the future.
Lori Johnson, Your Best Image - Identifying a need that works best
After a varied career consisting of such diverse industries as fashion and construction, Lori Johnson noticed one similarity: that your image has a direct impact on your personal success.
This realization motivated Johnson to receive her image consultant certification and open a new business, Your Best Image, located in Randolph
“Studies have proven that first impressions are made in 30 seconds. Our appearance accounts for 55 percent of that first impression, 38 percent voice and only 7 percent knowledge, experience and training,” states Johnson.
Your Best Image specializes in transforming individual’s look and character into a polished, consistent style, resulting In a more confident, healthier attitude while building self-esteem. “The most rewarding part of my business is watching my clients grow and develop into positive, self-assured, successful individuals, both personally and professionally,” says Johnson.
Services she offers includes Professional Development Programs, which consists of custom designed in-house workshops, one-on-one private coaching and consultation, and group presentations. Johnson also has a line of Image Development Services, encompassing wardrobe success strategies, color analysis and cosmetic application instruction.
“My focus is a professional image,” declares Johnson. “I do not just whip a painted face on you or whirlwind you with the latest fashion.”
She says her greatest challenge currently is proving that image is very important to men as well as to women. “Men know they need to look good, but letting me help them does not come easily to them,” Johnson acknowledges.
Nevertheless, Johnson thinks Your Best Image and the industry as a whole have a bright future. “As our economy changes and competition for corporate and private professional positions and businesses gets tougher and tougher, I feel my programs and services will be in great demand,” she says.
Johnson urges anyone curious about this field to call her. “The market is wide open for growth for those consultants interested in doing what it takes to become successful,” encourages Johnson. “Just have the courage to step out and do something different!”
*The Waves Magazine, Business publication of The South Shore Chamber of Commerce. Reprinted with permission.
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